After years of beekeeping, producing a range of native New Zealand honeys Buzz Club Co-founder Wilbur witnessed the beekeeping industry become increasingly unsustainable. Keepers like himself, producing native honey (other than mānuka) are being forced out of the industry as market prices have settled at new lows. As a result, hives are being abandoned by keepers, and less of our native environments are being pollinated. This drove Wilbur to search for new ways to use these world-class, yet under-recognised honeys. - The answer was mead.
After sitting on the idea for a while, Wilbur tapped his lifelong mate Edward on the shoulder and soon the idea became a passion. Together they quickly realised the potential held in our native honeys, and saw the possibilities to help sustain the beekeeping industry, and ultimately the pollination of our native environments. -Now, Buzz Club is determined to grow the recognition of our native honeys, and support the health of our most pristine environments.